JDRF Rebrand

JDRF Brand

For more than 40 years, JDRF has been a leader in the search for an end to type 1 diabetes, through both research funding and advocacy. During that time, we have talked about a cure as a singular destination: a return to normal physiology.

But today, we realize that we are engaged in a process of curing type 1 diabetes – that a cure is not just a destination but also a journey along a path. And we recognize that a part of our mission must be to help those living with type 1 today to live healthier, easier, and safer lives until we arrive at the end of that path. To provide “less T1D” until we can deliver “no T1D.”

In addition, we understand that the word “juvenile” is no longer descriptive of the disease or those burdened with it. Today, 85 percent of those with type 1 diabetes in the U.S are adults. We must communicate that JDRF is an organization for ALL ages, and ALL stages of this disease.

The JDRF identity was created with these key considerations in mind. We have dropped the formal name “Juvenile Diabetes Research Foundation” from our identity and will be known simply as JDRF. This better reflects our commitment to work for ALL those with type 1 diabetes.

The graphic element of “T1D” in the logo design reinforces our focus on type 1 diabetes, while the “momentum lines” that frame the JDRF name help to communicate the energy and urgency with which we are pursuing our mission. Most important, it is reflective of both the progress we’ve made and the accelerated progress we aim for.

The logo works in conjunction with the brand tagline to succinctly communicate who we are: the leader of the type 1 diabetes community, improving lives and curing type 1 diabetes. It reflects the current progress of our strategic plan to progressively remove the burden of T1D until we reach our ultimate goal:

A world without T1D.