JDRF launched the first-ever Type 1 Diabetes (T1D) Day on November 1 as the kickoff to National Diabetes Awareness Month. As part of the T1Day campaign, JDRF used social media to share links and facts about diabetes as well as messages to urge followers to sign the JDRF petition in support of draft guidance from the U.S. Food and Drug Administration (FDA) on artificial pancreas technology. (The FDA subsequently issued the draft guidance on December 1; JDRF issued a positive early reaction. To read more, click here.)
JDRF also produced and encouraged viral sharing of a series of upbeat videos featuring a character named “Meg,” who introduced a large blue T1D foam finger to be used at future events to represent T1D. You can view all of the Meg videos by clicking here.
And the first T1Day also included a mention of the day and JDRF outside the NBC studios that morning in an Al Roker segment. To view JDRF’s NBC TODAY show appearance, please click here.
We are looking forward to planning for T1Day in 2012!